Lagos, Nigeria — August 20, 2026 — Sundry Agro, a Nigerian digital grocery and food marketplace, has announced a new partnership with Heirs Life and AllHealth Hub to introduce Sundry Care Basket, an innovative food and health protection offering designed to make everyday grocery shopping more meaningful.
Under the partnership, customers who purchase specially curated food bundles from Sundry Agro will receive complimentary Heirs Life health insurance benefits, subject to applicable eligibility requirements and terms.
The initiative brings together three complementary strengths: Sundry Agro’s food retail and e-commerce platform, Heirs Life’s health protection offering, and AllHealth Hub’s health engagement, education and campaign coordination capabilities.
Food for Today. Protection for Tomorrow.
Sundry Care Basket is built around a simple proposition: Food + Health Insurance. In One Basket.
A New Way to Think About Grocery Shopping
The concept recognizes that food is an essential and recurring part of everyday life, while health protection is something individuals and families increasingly need to plan for. By combining the two, Sundry Care Basket seeks to make health protection more accessible and relevant within an everyday shopping experience.
“Sundry Care Basket represents an exciting evolution in how we think about everyday grocery shopping,” said Eyitayo Onigbinde, CEO; SUNDry AGRO]. “We wanted to create an offering that delivers immediate value to customers while also encouraging them to think about their longer-term wellbeing. With Sundry Care Basket, customers can shop for food while accessing an additional layer of health protection.”
The partnership reflects a shared commitment to making health and wellbeing more relevant to everyday consumer decisions.
Sundry Agro Partners with AllHealth Hub and Heirs Life: How Sundry Care Basket Works
The customer journey has been designed to be simple:
- Visit the Sundry Care Basket page on Sundry Agro.
- Explore the available food bundles and their associated health benefits.
- Choose the basket that best fits their needs.
- Complete the purchase through Sundry Agro’s e-commerce platform.
- Follow the post-purchase process to activate the eligible Heirs Life benefit.
The campaign will also provide educational content addressing eligibility, coverage, activation and frequently asked questions, helping customers understand exactly how the offering works before making a purchase.
Powered by Three Partners
The Sundry Care Basket initiative brings together distinct capabilities from each partner.
Sundry Agro will manage food inventory and fulfilment, e-commerce merchandising, website placement, customer marketing and sales data.
Heirs Life will provide the approved insurance product and benefits, compliant messaging, the activation/enrolment process and insurance support.
AllHealth Hub will coordinate campaign strategy, health and insurance education, influencer management, content, customer journey optimisation and reporting.
Sundry Agro Partners with AllHealth Hub and Heirs Life: Launching September 1, 2026
Sundry Basket is scheduled to launch on September 14, 2026, marking a new chapter in Sundry Agro’s efforts to create greater value around everyday food purchases.
As consumers increasingly seek convenience, value and practical solutions that support their wellbeing, the partnership aims to demonstrate that grocery shopping can be about more than putting food on the table.
It can also be an opportunity to take a step toward protecting what matters most.
Sundry Care Basket. Food for today, protection for tomorrow.
Sundry Agro is a Nigerian digital grocery and food marketplace committed to making it easier for customers to access quality food and groceries conveniently. Through its e-commerce platform and personal shopping services, Sundry Agro connects customers with the food products they need while creating innovative solutions around convenience, gifting and everyday living.
Heirs Life Assurance Limited is a specialist life insurance company committed to making insurance simple, accessible and relevant to individuals and businesses. Through digital tools and innovative insurance solutions, Heirs Life provides financial protection and security plans designed to help customers secure their futures, families and financial goals. Heirs Life is a subsidiary of Heirs Holdings, a pan-African investment group.
AllHealth Hub is a health engagement and education platform that works to make health and insurance information more accessible and actionable. As a partner in the Sundry Care Basket initiative, AllHealth Hub is responsible for campaign coordination, health and insurance education, influencer management, content development, customer journey optimization and campaign reporting.
Sundry Agro Partners with AllHealth Hub and Heirs Life: Sundry Care Basket: Stock Your Home & Get Complimentary Hospital Cash Cover